7 Indicators of Creative Potential in a Translator

7 Indicators of Creative Potential in a Translator

7 Indicators of Creative Potential in a Translator

A skilled translator injects a healthy dose of creative potential into their task. The act of translating and the creative process are virtually inseparable, a fact that is especially true in literary translations.

Why do translator’s career need to be creative?

Creativity is the key by which a skilled translator deals with some of the most common problems in translating. Often, a translator will hesitate between representing form versus content.

Creativity is the thing that can find a harmonious balance between the two, and the whole process becomes more art than science. In addition, translations should not be literal. Rather, they need to convey the full meaning of the original text, which includes cultural context. Some languages have idioms and sayings that don’t exist in other languages. Many of these find their roots in cultural cues which may not even exist in the culture of the target language.

What is the right amount of “creative”?

There are many degrees of creativity. Too little or too much can lead to undesirable outcomes. Too little creativity can cause a bland translation that is possibly inaccurate in tone while too much creativity risks losing the original intent of the text and replacing it with the translator’s own intent. An ideal translation would use the “Goldilocks Effect”. Which means not too much creativity and not too little, but just the right amount.  Pulling this off successfully requires mastery of the target language and the superb knowledge of the source language.

In addition, it requires an excellent understanding of the culture associated with both languages. Therefore, when you are translating, keep in mind it isn’t just about the words. A masterful translator needs to both translate the word and also interpret the cultural context.

There are several levels of creative potential in translation

1. Personal translation style 

Translators will always instill something personal in their work. The outcome directly links to the person who produced it. Each translator approaches a text differently. Should several translators work on the same text, then we would witness over several translation versions.

Creativity is inherently personal and through a personal translation style, translators manifest their creative potential.

2. Ability to connect the dots

In a translation, there are many dots to connect before the translator achieves the best result. The tools (dots) translators inadvertently mix span from a feel of the language, translation and writing skills, in-depth understanding of the cultural context in play, the ability to read between the lines to the more technical aspects of their work such as CAT tools, glossaries, resources.

3. Copywriting skills

Translators often provide copywriting services to diversify and as a natural extension to translation. Translators are brilliant copywriters. Because they can approach texts from a “translator’s perspective”, focusing on clarity and precision avoiding wording that can cause misinterpretation.

4. Artistic personality

The profession of a translation demands this worker have a creative potential. Why? Because they need to support any topic, the particularity of their jobs demands them to know much. And this gives arguments why not every person, knowing the language, can be a translator?

There are many translators who are also artists, in the true sense of the word. A tad of research has revealed a creative “alias” for quite a few linguists who, besides their main professional activity, are engaged (either as a hobby or on a professional level) in creative activities:

  • a photographer,
  • a hard rock singer,
  • a designer of book covers,
  • a branding expert,
  • an Italian tenor,
  • a singer with studies in vocal music,
  • a poet/baroque trombonist,
  • a novelist,
  • a painter and more.

Art is an outlet, a way to express emotions and concerns. An artistic activity has something in common with the translating psyche which elaborates, adapts and metamorphoses information, a “source”, into something else, a “target” or in the language of an artist: a painting, a photograph, a novel.

Art is (also) about translating feelings. And, highly qualified linguists can be remarkable at drawing or playing the violin and still be sought-after professionals just like anybody else.

5. Creatively perceptive

Translators do not read superficially. They assimilate and elaborate information as part of their work process. Knowledge inspires. The more you know, the more you want to explore. The language stimulates to create and find solutions. Translators are creative because they soak up the knowledge in the world.

6. Motivated by a language as a creative tool

Language is indisputably creative. Like an artist who uses colors, mixing them in combinations that serve the purpose of an art project, translators will similarly use language as a tool with which to produce their work.

That translators know at least two languages,  stimulates their creativity even more. The languages enrich them and they know how to complement possible “voids” in one language with information from another. Creativity is more likely to surface when speaking over one language.

7. Excellent branding skills

The success of a marketing campaign depends on how a potential customer receives the persuasive message – will the arguments used by us be accepted? Will the slogan make them laugh/upset/annoyed? Will it trigger emotions which will induce them to buy?
In marketing, branding is the par excellence paradigm of translators’ creativity (branding usually applies to freelance translators/business owners and not all translators). Through the creation of a brand, translators connect those dots that will help communicate their message to clients and prospects.

Their ability to translate the essence of their services into a brand name, design, colors, marketing copy is admirable.

Translators’ creative potential is obvious on many levels and it requires more attention and appreciation, first, and foremost by translators themselves, so they can firmly and confidently enrich not just their own world of possibilities, but the message they give out to the world.

Translators are creators.

References:

jyx.jyu.fi

www.globalme.net

translationjournal.net


Recent Articles about Translation  

Translating in the Sport Field
Translating in the Sport Field
Last Updated on November 25, 2020

Along with the increasing popularity of global tournaments, such as the Olympics and the World Cup events, demand for translating in the sport field is increasing along with time. This is one of the best methods available for the players to engage with a global audience. On the other hand, sporting event organizers can get in touch with customers all around the world with sports translations. The applications of translations in sport field are even expanding to the retail stores. That’s because the best method available to connect with other people is to use their own language. (more…)

Translating in the Medical Field
Translating in the Medical Field
Last Updated on November 18, 2020

Medical field is one of the most important fields that exist out there in the world as of now. Researchers who work for the industry are continuously working to invent new drugs, which can help them to cure life-threatening diseases. On the other hand, they also work hard to implement new medical devices, which can make the life easy for all people who are working for the industry and who struggle hard with illnesses to ensure a faster recovery. (more…)

Translating in the Financial Field
Translating in the Financial Field
Last Updated on November 11, 2020

Due to globalization, financial institutions have come across the need to work along with worldwide clients and partners. This is where they come across the need to communicate in many different languages. Translating in the financial field is playing a major role due to this reason. (more…)

Translating in the Commercial Field
Translating in the Commercial Field
Last Updated on November 4, 2020

Globalization is one of the key factors that drives businesses forward. However, businesses that open up their boundaries to get in touch with customers from all over the world are facing numerous challenges due to different languages being used out there in the world. If you are a business owner, you should learn how to overcome this barrier. That’s where services that offer translating in the commercial field can help you with. (more…)

Translating in the Art Field
Translating in the Art Field
Last Updated on October 28, 2020

The process of translating something is itself an art. This becomes prominent with related to the jobs that exist in translating in the art field.  The process of translating in the art field is unique and it is associated with a series of challenges. However, an expert translator is in a position to go through the overall translation process and provide people with amazing results. (more…)

Translating from an image File
Translating from an image File
Last Updated on October 21, 2020

Are you looking forward to translating an image? Then you must be looking for the most effective method to get the job done. Translating from an image is not the easiest thing that you can do. That’s because you will come across numerous challenges while you are trying to get the job done. However, you don’t need to worry too much because there is lots of help and support available. In the meantime, you can discover numerous methods that are available to end up with getting the translation job done as well.

We will share details about some of the best translation methods available to proceed with translating from an image file. It is up to you to go through these options and pick the best method based on your preferences. (more…)

Translating from a PDF File
Translating from a PDF File
Last Updated on October 14, 2020

Do you have a PDF document to be translated from one language to another? Then you might come across some challenges. That’s because PDF files are not designed to be edited. However, you don’t have to give up your hopes because there are some effective methods available to translate the PDF documents. From this article, we will share more details about the options available for you to proceed with translating form a PDF file. You can go through these options and make a decision to move forward. (more…)

Get The Best Translation Price