7 Indicators of Creative Potential in a Translator

7 Indicators of Creative Potential in a Translator

7 Indicators of Creative Potential in a Translator

A skilled translator injects a healthy dose of creative potential into their task. The act of translating and the creative process are virtually inseparable, a fact that is especially true in literary translations.

Why do translator’s career need to be creative?

Creativity is the key by which a skilled translator deals with some of the most common problems in translating. Often, a translator will hesitate between representing form versus content.

Creativity is the thing that can find a harmonious balance between the two, and the whole process becomes more art than science. In addition, translations should not be literal. Rather, they need to convey the full meaning of the original text, which includes cultural context. Some languages have idioms and sayings that don’t exist in other languages. Many of these find their roots in cultural cues which may not even exist in the culture of the target language.

What is the right amount of “creative”?

There are many degrees of creativity. Too little or too much can lead to undesirable outcomes. Too little creativity can cause a bland translation that is possibly inaccurate in tone while too much creativity risks losing the original intent of the text and replacing it with the translator’s own intent. An ideal translation would use the “Goldilocks Effect”. Which means not too much creativity and not too little, but just the right amount.  Pulling this off successfully requires mastery of the target language and the superb knowledge of the source language.

In addition, it requires an excellent understanding of the culture associated with both languages. Therefore, when you are translating, keep in mind it isn’t just about the words. A masterful translator needs to both translate the word and also interpret the cultural context.

There are several levels of creative potential in translation

1. Personal translation style 

Translators will always instill something personal in their work. The outcome directly links to the person who produced it. Each translator approaches a text differently. Should several translators work on the same text, then we would witness over several translation versions.

Creativity is inherently personal and through a personal translation style, translators manifest their creative potential.

2. Ability to connect the dots

In a translation, there are many dots to connect before the translator achieves the best result. The tools (dots) translators inadvertently mix span from a feel of the language, translation and writing skills, in-depth understanding of the cultural context in play, the ability to read between the lines to the more technical aspects of their work such as CAT tools, glossaries, resources.

3. Copywriting skills

Translators often provide copywriting services to diversify and as a natural extension to translation. Translators are brilliant copywriters. Because they can approach texts from a “translator’s perspective”, focusing on clarity and precision avoiding wording that can cause misinterpretation.

4. Artistic personality

The profession of a translation demands this worker have a creative potential. Why? Because they need to support any topic, the particularity of their jobs demands them to know much. And this gives arguments why not every person, knowing the language, can be a translator?

There are many translators who are also artists, in the true sense of the word. A tad of research has revealed a creative “alias” for quite a few linguists who, besides their main professional activity, are engaged (either as a hobby or on a professional level) in creative activities:

  • a photographer,
  • a hard rock singer,
  • a designer of book covers,
  • a branding expert,
  • an Italian tenor,
  • a singer with studies in vocal music,
  • a poet/baroque trombonist,
  • a novelist,
  • a painter and more.

Art is an outlet, a way to express emotions and concerns. An artistic activity has something in common with the translating psyche which elaborates, adapts and metamorphoses information, a “source”, into something else, a “target” or in the language of an artist: a painting, a photograph, a novel.

Art is (also) about translating feelings. And, highly qualified linguists can be remarkable at drawing or playing the violin and still be sought-after professionals just like anybody else.

5. Creatively perceptive

Translators do not read superficially. They assimilate and elaborate information as part of their work process. Knowledge inspires. The more you know, the more you want to explore. The language stimulates to create and find solutions. Translators are creative because they soak up the knowledge in the world.

6. Motivated by a language as a creative tool

Language is indisputably creative. Like an artist who uses colors, mixing them in combinations that serve the purpose of an art project, translators will similarly use language as a tool with which to produce their work.

That translators know at least two languages,  stimulates their creativity even more. The languages enrich them and they know how to complement possible “voids” in one language with information from another. Creativity is more likely to surface when speaking over one language.

7. Excellent branding skills

The success of a marketing campaign depends on how a potential customer receives the persuasive message – will the arguments used by us be accepted? Will the slogan make them laugh/upset/annoyed? Will it trigger emotions which will induce them to buy?
In marketing, branding is the par excellence paradigm of translators’ creativity (branding usually applies to freelance translators/business owners and not all translators). Through the creation of a brand, translators connect those dots that will help communicate their message to clients and prospects.

Their ability to translate the essence of their services into a brand name, design, colors, marketing copy is admirable.

Translators’ creative potential is obvious on many levels and it requires more attention and appreciation, first, and foremost by translators themselves, so they can firmly and confidently enrich not just their own world of possibilities, but the message they give out to the world.

Translators are creators.

References:

jyx.jyu.fi

www.globalme.net

translationjournal.net


Recent Articles about Translation  

Top Languages to Learn in 2020
Top Languages to Learn in 2020
Last Updated on February 11, 2020

Are you looking forward to spending your time and effort to learn a new language? Then you should have a clear understanding of the top languages that you should be learning. Along with that, it is possible to make sure that you get the maximum returns out of time and effort that is being spent on the job at the end of the day.

(more…)
The Easiest Languages to Learn
The Easiest Languages to Learn
Last Updated on January 28, 2020

Do you want to learn a new language? Then it is worthy to take a look at the list of easiest languages to learn as well. Once you do it, you will be provided with the opportunity to learn the new language without spending too much of time and effort. This can deliver a bunch of excellent experiences to you as well.

(more…)
Most Used Languages in 2020
Most Used Languages in 2020
Last Updated on January 14, 2020

Are you trying to learn a new language? Then it is important for you to have a clear understanding of the most popular languages. Along with that understanding, you can spend your time and effort to learn a new language that is highly in demand. It will help you to make sure that the time and effort you spend with learning a new language is never in vain.

(more…)
Truths and Facts About Translation
Truths and Facts About Translation
Last Updated on December 31, 2019

Working as a translator is exciting. It comes along with a variety of challenges, but you will eventually fall in love with what you do. Before you start working as a translator, it is also worthy to take a look at some of the facts about the industry. Then you can make up your mind and approach the work available for you to do. It can assist you to end up with the best possible returns at the end of the day. 

(more…)
Translation Memory Tools to Use
Translation Memory Tools to Use
Last Updated on December 17, 2019

Process of translating text from one language to another can be tedious. That’s because you will need to pay your attention to a variety of aspects, including a large number of topics to get the translation job done. That’s where you can take a look at the translation memory tools. These tools are in a position to provide a great overall assistance to the translators with getting their work done. If you can get your hands on the best translation memory tool, you will be able to end up with outstanding results, while ensuring quality, consistency and efficiency. 

(more…)
Top Translation Tools in 2019
Top Translation Tools in 2019
Last Updated on December 3, 2019

If you are looking for a translation tool to get your translation work done, a variety of options are available out there to consider. However, it is important for you to stick to the best translation tools out of them in order to make sure that you end up with the best possible results at the end of the day. Then you can receive an enhanced experience out of your translation related requirements as well. 

(more…)
Top Freelance Translation Companies to Work With
Top Freelance Translation Companies to Work With
Last Updated on November 19, 2019

If you are a person who has got good translation capabilities, you have the freedom to go ahead and work with some of the best translation companies. It can provide you with the opportunity to earn a decent amount of money from the comfort of home. However, it is also important to be aware of what companies can provide you with this opportunity. Then you can simply proceed to the next step and grab the opportunity. 

(more…)

Get The Best Translation Price